The first European concept store of the Japanese brand combines elegant sobriety, attention to details, and industrial materials in a new solution for retail, food, co-working. An unexpected place with a double soul: Japanese feeling and Italian design by Park Associati
The project involves the complete interior renovation in a former industrial building from 1931, previously a wallpaper laboratory.
The building is located in via Vigevano in Milan, on the border with the Navigli area, one of the more lively district in the city with a dense network of shops, laboratories but above all kinds of restaurants, bars and pubs which make this area one of the favorite destinations of the city nightlife. The building stands out in the urban context for the geometric language of its architecture, with rationalist references, connected with the once carried out activities. The assignment of the project came from Tenoha, a Japanese company that deals with creating multi-service spaces for typical catering, for the trade of home accessories and foods of Japanese cuisine. The unit includes a space facing the street, that will be enhanced by large windows and intended for retail, and an interior space that will house a restaurant, a multipurpose area and a place for events. The central courtyard will become the core around which the various functions will gravitate. On the one hand, the project respects the industrial soul of the place, keeping wide open spaces, shed roofs and exposed systems, on the other hand, the use of simple finishing materials and the articulation in thematic areas generates a succession of spaces that concretize the Tenoha brief, creating a new concept for Milan which brings together Japanese style catering and shopping.