Krush-it, Fitness Boutique

Krush-It is not a mainstream fitness club. It is a club for those who train in an extreme and intense way. The explored interior design is focused on a relationship between the expected and the unpredictable. The architectural volumetry, the materials, the textures, the graphic elements and the messages reflect the provocative attitude of the club: strength and exclusivity. This approach aims to amaze and incite the audience of the gym.