Each book contains a short essay on architecture. The authors are important architects of the last century (Adolf Loos, Oswald Mathias Ungers and Giorgio Grassi) but also by "unsuspected" outsiders: the father of German sociology Georg Simmel and the founder of the Italian Communist party Antonio Gramsci. 5 different authors and 5 different fierce indictments against the cold noisiness of inane brands and gestures of contemporary architecture.