Fake Realness
The architecture firms Palma (Mexico) and NULA.STUDIO (Madrid), have merged to give shape to Fake Realness, a space that explores the limits of reality and material fiction. Their joint proposal is an installation —inside URVANITY ART FAIR— that investigates the creation of new materials by the hand of TARKETT and revalues the elements in which technological evolution and infinite recycling directly question the existing perception of the artificial.
The stony aspect of the vinyls - a kind of reinterpreted granite - contrasts with the lightness of the pieces: two-millimeter-thick curtains levitating on a shredded material of the same product. This shredding is the origin of the material, but also its destiny since, at the end of the exhibition, everything will be recycled and shredded, to become again, many times, the same vinyl.
