AmorePacific F21

For the headquarters of South Korea‘s largest cosmetics group, Kinzo designed an interior that aimed to bring the vibrancy and color from the urban context of Seoul to the top floor (“F21”) creating a hub for the people working at AmorePacific. F21 has been opened to employees and in-house start-ups in 2019.

The headquarters was completed in 2017 by David Chipperfield Architects in the city center of Seoul. Contrary to the more subdued interior of the other floors, Kinzo’s design of the 3,100 sqm of F21 relies on a mixture of raw elements and bold colors. The contrast between the dark grid ceiling and the floor of large plywood panels is a playful concept – one of the many contrasts that promote an open and creative working atmosphere.

Just like a raw and unfinished artist studio can be a space for inspiration and development, F21 offers the greatest possible freedom for creativity, exchange of ideas and innovation.