Hotel Koe Tokyo
Age of living together
A long time ago, in a shopping street, a mother with a baby strap hung on a batten traded at the front door while carrying a baby while also doing housework. Even though it is a house, there is room for others to intervene, and there was a situation that could be said to be a prototype of publicity, but in recent years everything has been segmented and pursued for convenience and efficiency. The environment was not born. I think that it is necessary to reconsider from the perspective of architecture in a world where society is only diversifying from the era when only productivity was required.
hotel koe tokyo is a project to design a flagship store for apparel brands in the center of Shibuya. A normal apparel shop operates from 12:00 to 20:00, but in other words, it can be said that only one-third of a day can touch clothes. Therefore, we proposed to open an apparel store at the hotel as a place to spend 24 hours to communicate the idea of Koe Brandt.
Due to the affinity with the culture of Shibuya, where there are many clubs and record shops, the first floor is a restaurant and pop-up space, and on the weekends the live using the large stairs and the face as a club are held, the second floor is Planned apparel, bar lounge and rooms on the 3rd floor. In order to create such a complex experience, you should have come to fashion to meet food, to listen to music, to touch the space of food, or to sightseeing to dance with others in a club. , And set up a “hotel entrance” at this location. The intense contrast created by designing the relationship between Shibuya's busy streets and the hotel's silence, hotels, different uses for conveying fashion, and relationships was intended to lead to the creation of Shibuya's culture.
After opening, you can see scenes of talking in the park on the grand stairs, and live and club scenes on weekend nights. When there is a restaurant in front of the entrance, rather than a restaurant, and when there is a different use for the entrance, people get upset and get a new experience. What should be the appearance of architecture when the functions change from the past where architecture was created from uniform functions to dynamic ones? Thinking about it may be a seed for thinking about future architecture. I think that designing a part of the town, that is, designing the significance of this place, was the skeleton of this project.
