Media Headquarters
The design of the new 60,000 SF office transformed the 1910 building into a space that melds its original patina with the technology of a modern media headquarters. Areas are broken down into smaller studios and parlors giving employees a range of work spaces to choose from.
Housed within an historic 120-year-old Union Square Building, the two-story 43,000 square foot space is located in what was once New York’s epicenter of fashion retail, the so-called “Ladies’ Mile.” A physical extension of client’s desire for transparency, the design of the space reveals the building’s original steel structure and brick walls, preserving its historic materiality. New architectural insertions, including interior walls and building systems as well as finishes and fixtures, integrate with original building elements, a juxtapose of past and present. A high contrast palette of soft white, day-lit “working salons” surrounded by a dark spine of blackened steel stairs, warm inktones and dark woods create a framework for flexible use and transformation of the space from day to night.
In contrast with the client’s previous open-office environment, the shared working salons are organized around large perimeter windows that draw natural daylight deep into the space. Salons are scaled to allow for small-team collaborations as well as the individualization of workspaces and environmental control by zone to encourage a quiet yet collaborative, headset-free environment.
The central stair, which also acts as a gathering space and theater, provides a strong connection between the two floors. This space, along with the adjacent reading room, conservatory and lounge, offers flexible areas for writers, designers, and sales and technology workers to meet in groups or work independently. In the evening, projection screens, large pivoting and sliding doors, and theatrical curtains transform the workplace into a hub for parties, films, lectures and cultural convening.
Project Team: Kirsten Murray, FAIA, Design Principal; John Riordan, Project Architect; Kristen Becker, Project Manager; Cristina Acevedo and Bri Schoeneman, Interior Design Staff; CJ Christensen and Daichi Yamaguchi, Architectural Staff
Consultants: Severed, Structural Engineer; AMA, Mechanical and Electrical Engineer; Niteo Lighting, Lighting Design, Cerami, Acoustic Design.
