nendo, akihiro yoshida · Not Just a Cup

nendo

for diamond inc.

A picture book featuring an ordinary “cup” as its main character.
The story is about a cup that notices a spoon is missing to stir the coffee and tries to solve the problem by changing itself into different forms.
The plot of the book showcases the essence of design and emphasizes the notion that design is not only about creating beautiful shapes, but about recognizing the little inconveniences in our everyday lives, and finding new ways to solve them.
The overall message of the book is that even the smallest and seemingly boring things in our daily routine can enrich our lives and excite us when given a bit more attention.

akihiro yoshida

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Not Just a Cup

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