Perhaps more than any other agency in the world, Guggenheim knows the power of a single building to define the image of an institution. The landmark Frank Lloyd Wright became the Solomon Guggenheim of NY is universally recognized as an architectural icon of the modern era.
With Bilbao Guggenheim Museum a new star shines brightly within this constellation. The museum has already been considered by architects and architectural critics as an essential and visionary building. In our country this resulted in a tendency for the commitment of the iconic architecture. Every town wants their own Guggenheim. Let’s bring it!
Both Guggenheims serve to exhibit the art of our time, and both strongly refute the notion that modern art must be seen in a white and neutral environment. Our strategy is critically positioned against this claim. Bubbleheim becomes a perversion mechanism of architectural icon thanks to a technology easily recognizable by all age groups. A collection of replicas pavilions of the great museums of the world caricatured by the effect of swelling for which we would like to build one, the BUBBLEHEIM.
Our proposal is blatantly a funfair architecture. We believe in the need for openness of art to everyone. A hybrid program: art for children. Two spaces that serve to hold exhibitions, lectures, conferences ... formed by a soft, flexible shell that serves for the enjoyment of the little ones.
