Electrolux/ AEG, EuroCucina 2018
Dart brings Electrolux’s enhanced consumer experience to life at EuroCucina: As a journey to great taste, the world’s leading home appliance manufacturer Electrolux presents itself at the international kitchen trade fair EuroCucina in Milan. The appearance is once again staged by long-time partner D’art Design Gruppe.
With Scandinavian-inspired design in light wood and natural shades, the Swedish company invites fair visitors to an exclusive customer journey: The experiential tour leads from assisted cooking concepts and precision temperature control to innovative cooling and dishwasher technology. Live cooking is presented with a creative special feature: the large, central show cooking area has been designed as a square bar with access from both public and hospitality areas, underlining Electrolux’s claim to the same high quality results with domestic as well as professional appliances.
As at Swissbau in January, the stand at EuroCucina transports the new visual Electrolux identity: it combines open, clear architecture with a focus on details and with authentic storytelling through realistic, contemporary decoration and typographical statements on the technological benefits. Story and emotion merge into an enhanced brand experience.
“The Dart approach has facilitated a great showcase of enhanced consumer experiences, helping Electrolux demonstrate the role kitchen appliances play in the kitchen journey,” says Tom Astin, PR EMEA Electrolux. ”The sophisticated use of materials and integration with different channels of communication – analogue and digital – has been very much appreciated as has Dart’s general approach to providing the best possible visitor experience.”