Transitions
Milano Design Week 2018
Panasonic is celebrating their 100th anniversary in Milan collaborating with the Pinacoteca de Brera creating a large tranformative installation in the Pinacoteca di Brera'a courtyard.
The immersive installation "Air Inventions" is the focal point of our exhibition - a huge "water-drop pavilion" in the courtyard of the Pinacoteca de Brera, home of the Brera Academy of Fine Arts. The installation showcases Panasonic's latest air-conditioning technology, allowing visitors to experience the cleanest, purest air in Milan. In addition, Panasonic's imaging, audio, and lighting technologies help create a calming and welcome atmosphere away from the busy design fair environment. The concept is based on Panasonic's new creative philosophy of creating products and experiences that address more intangible elements of everyday life, such as wellbeing, feelings and experiences.
"TRANSITIONS in Conversations" will be a series of panel discussions hosted by Panasonic during the fair looking at the impact that design will have on culture, living spaces and community in the future.
