Crimson Sequence

The goal of the design was to make the cinema distinguishable among other functions in Tiraje shopping center to attract users. Unlike regular waiting areas that are static, this ramp-like lobby carries the users through red carpet and in combination with the scenes being created by the movements of the users within different sections of the project, the lobby is showcased as a dynamic sequence within its context, consequently, creating a different spatial experience of views, horizons and motions.