La Rinascente, Via del Tritone

Right in the center of town, steps away from the Trevi Fountain and Piazza di Spagna, Rinascente opened its second flagship store on October 12, 2017. That’s nearly 150 years after the inauguration of its first one in Milan and exactly 100 years after the Italian poet Gabriele D’Annunzio coined the name on commission of its new owner, Senatore Borletti in 1917.