Che languorino
An all-round project ranging from the development of the concept to the set-up of the area and from the visual identity to the communication.
Redefinition of the relations with the square and the hypermarket of the portion of the building on two floors for the food court. Development of a new concept which interprets the need for brand recognisability and the needs of people.
The project stands out for the comfort and understated elegance of the areas, the hospitable mood and the relaxing atmosphere, and also includes the design of the logo, the graphics and communication.
Neutral shades prevail, the materials are natural and sound-absorbing, the furnishings are simple, and the minimalist graphics can already be seen in the backlit sign.
On the ground floor, a wooden floor-to-ceiling shelving element which joins the two levels is eye-catching and becomes the new façade towards the inside of the hypermarket. In the same way, the transparent lift with a panoramic view also connects the two levels.
The long cafeteria-counter in natural wood joins the salad bar and the wok area.
The wok area has hexagonal green and white tiles. Its back wall is made of slabs of grès printed with an ad hoc pattern, taken from wallpaper of Nordic inspiration, which is also on the walls of the stairs and the upper floor. The tiled chilled self-service counter is an island in the centre of the venue.
The upper floor is designed to create different, more convivial and secluded situations through dividing the space into three areas: the central bistro, the small open rooms and the winter garden with its tilted roof – visible from the square – becoming a distinguishing feature.
All the communication, delivered with succinct messages printed on panels of natural wood, is distributed on the walls and much of it is concentrated along the stairs which lead to the upper floor.
The project does not stop at the concept and its application, but extends to the venue’s naming and claim, the contents and tone of the communication and even the visual identity: from the design of the logotype to the graphics for signs and information, including the collaterals and the labels of the products.
