The design concept for the Herbert showroom in Herzliya Pituach is the result of two central anchors – the owner’s profound passion for design and the special characteristics of the products contained within the showroom.
The client, an ardent design fan, combines in his display unique fireplaces for outdoor and indoor use. The objects, all designed with clean, modern lines and constructed of raw materials such as corten steel and smoothed concrete. They form an exciting collection of designs that manage to raise objects of simple materials to the level of a work of art.
The impressively tall space chosen for the showroom is situated in a new building in the heart of the Herzliya Pituach’s industrial area. The space’s design aimed at expressing the balanced tension that exists between the beauty of raw materials and the beauty of
The space is woven from simple, easily obtained materials that, through the use of various manipulations, transform the gallery itself into a designed object that becomes the perfect canvas for the range of products it exhibits.
The cement-block walls of the space’s shell have been left exposed in their natural, unprocessed form and their use has been expanded to include the entire perimeter of the space. The result is a strong and unified textural background which becomes a powerful backdrop for the display.