Muvig | Virtual Museum of Garofalo
The Virtual Museum of Garofalo Muvig, hosted in Canaro, is dedicated to the painter Benvenuto Tisi called “Garofalo”, one of the main representatives of Italian painting during the Renaissance in the city of Ferrara.
Muvig is the first museum in Italy devoted to painting, where many of the artist’s works are virtually reproduced. The artist’s authentic versions can be found in more than 40 museums in 12 countries all over the world.
The museum has agreements to reproduce Tisi’s paintings from some of the most respected museums in the world, such as The Louvre in Paris, The National Gallery and The British Museum in London, the Prado in Madrid, the Hermitage in Saint Petersburg, the Art Institute of Chicago, the Uffizi Gallery in Florence, the Brera’s Pinacoteca and the Vatican Museums in Vatican City, among others.
The most up-to-date technologies, ranging from HD projectors to interactive interfaces, from virtual books to 3D reconstruction through augmented reality, to immersive, virtual journeys with virtual reality glasses, have been used to reproduce the artist’s paintings to guarantee an enchanting 360º experience.
The visitor’s experience of the museum is interactive and enhanced by means of technologies such as the Beacons and the new Bluetooth low energy technology, and can later be shared on social networks and websites.
The Muvig has been set up in the house that is widely thought to be the painter’s birthplace. The building has been restored and renovated and now consists of 10 rooms located on two floors.
The setting has been arranged in 8 rooms (4 on each floor), organised to make space for the painter’s works displayed in chronological order.
Each room has been divided into four different environments to allow visitors an in-depth analysis as they make their way through the exhibition on a personal journey across the rooms.
Two extra rooms complete the setting: the entrance hall, with a small bookshop, and a multifunctional room on the first floor.
The museum is deeply rooted in the touristic framework which also includes the National Painting Gallery of Ferrara (Pinacoteca Nazionale), the Badoer Villa in Fratta Polesine (designed by Andrea Palladio) and the Roverella Palace of Rovigo.
The museum not only encourages high-quality tourism but also represents a meeting place for citizens and associations, providing an eclectic and versatile space in Canaro.
Coordinated imagery
The graphic project aims at reinforcing the museum’s personality, to make it a place not only where contents find a way to be conveyed, but also a place characterised by a powerful visual impact.
The hallmark is a computational geometric stylisation of a carnation, the flower the painter chose when signing his paintings. The choice of the carnation has been thought through to highlight the relationship between the artist and the museum, whose nature is mainly digital.
Red and blue are the colours picked to combine with the visual language of the museum’s applications, in both analog and digital form.
The colour red, besides representing the artist’s feeling for matching colours and repetition in his chromatic choices, symbolises the carnations. Likewise, the colour electric blue portrays the expressive origin of the digital language’s so-called “RGB” colour space.
