Flemish-Dutch pavilion

In October of 2016, Flanders & the Netherlands hosted the guest of honour pavilion for the world’s most important literary event; the Frankfurter Buchmesse. The studios CIVIC & MATTERS of The Cloud Collective where selected to design and execute the focal point of the event: a central literature salon.

The pavilion celebrates authors and literature foremost, but also cultural context and cross-over arts are given a podium. Functions in the pavilion exceed the book alone, and are grouped around the narrative in a broader sense. There are theatre and debate spaces, several exhibitions, a graphic studio, virtual reality spaces, a bookshop, café and salon coming together in the 2.300 m2 pavilion. All active program is clustered evoking new connections.