Milano Design Week 2017
Entitled Time Machine, the 10-year show is a unique and immersive installation set inside a derelict vault in the famous and historic Milano Centrale train station. The vaults, which have been unused for over thirty years and previously never been open to the public before, form the brand new Ventura Centrale Design District in the heart of Milan launching during Salone del Mobile 2017.
The collection is presented on a dramatic and modernist interpretation of a fairground carousel placed in the centre of the Milano Centrale station vault. The carousel rotates to represent the evolving lifecycle the brand has journeyed throughout the past decade. The derelict vault, illuminated solely by the light of the carousel is left untouched and in stark contrast to the purity and playful serenity of the installation. Exceeding over 340 sq meters, the exhibition is the largest show to date and similarly to Lee Broom’s presentations over the last few years it seamlessly combines design, drama, movement and illumination in a surreal and unexpected experience offering a unique insight into Lee Broom’s ten-year history.
Of the landmark installation Broom says: “I am very proud of what we have achieved as a British design brand over the past decade so this landmark year and Milan presentation has always been very important for me. I decided I wanted to recreate pieces I had designed over the past ten years in a single colour palette and with new and different finishes which would give a cohesion to the presentation. I then explored interesting ways to present my designs which document the journey of the past decade in a thought provoking way. I also got the opportunity to create my own grandfather clock which has always been a dream of mine to design and very poignant for this show. Set within one of the most exciting spaces I have seen in Milan, I hope that this will be a memorable show for everyone which offers a look at the past with a glimpse to the future.”