Milano Design Week 2017
During the Milano Design Week 2017, Scultura & Design interprets the different Souls of the brands Gianfranco Ferré Home, JCP, Jumbo Collection e Roberto Cavalli Home Interiors with the ANIME project.
The aim is to reveal the elusive personality of the brand and its versatile and unconventional approach to interior design.
In a path that emphasizes the fusion of different art forms, five original installations narrate different living space concepts: the rational, the mysterious, the ambitious, the exuberant. Each soul defines the character of one brand, witnessing its uniqueness and expressing its vital and spiritual essence.
The encounter between different artistic and creative dimensions reaches its highest peak in two exclusive night events. During an evocative show, four contemporary dance performers, just like the different souls who live within the group, dance expressing their different personalities, creating a magical shapes and sounds play.
In a conceptual journey through totemic furnishings, symbolic interpretations and varied materials, Scultura & Design takes the visitor towards the subconscious side of living, showing a glimpse of a future where the design meets the needs of the individual in a unique and timeless union.