A Factory Toward Fulfilment
Rethinking the typology of the factory in order to address the social obsession with consumption.
We are a society engrossed in consumption. Our persistent pursuit of possession is a product of lies that we have been taught; where objects become the means to reach an instinctive, yet untenable goal of true happiness.
As the producer of artefacts, the factory plays a significant role in this process. But what if the factory set out to address the root cause of consumerism? What if a factory could transform the person from a mechanism of incessant consumption into a being of utter contentedness?
We propose a world in which consumerism becomes redundant. Where the factory doesn’t contribute to the problem, but becomes the solution. A Factory Toward Fulfilment takes stock from those brave enough to break away from the conventions of the status quo [Fig. 1].
For those who choose this route, our architecture provides an ascending assembly of desires - each floor an overindulgent excess [Fig. 2]. In this way, a moving conveyor-belt of society experience their materialist lifestyles to the extreme - drowning in fur coats, sick from eating too much cake, burning away a lifetime of video gaming in one fell swoop.
The journey concludes in a climax of consumption at the Factory's pinnacle. All that remains is a jump of defiance to begin a new life [Fig. 3].
A world free from materialism. Is this not a simpler, and more beautiful place [Fig. 4]?