Like being in a life-size anagram. Many products with many different uses and little available space lead to a solution involving an abstract installation echoing different domestic and commercial spaces. Big lighting letters framed by a filtering black fabric mark the division between the spaces.
C A S A is the area displaying products for residential use. Dotted with red platforms, it guests some symbolic but ironic elements of styling. The seven dwarfs gathering around Snow White’s apple symbolize the garden, the aunt’s parlor becomes a living room and a bunch of plastic yellow ducks in a tub remind the visitors of the bathroom.
Fewer iconic elements stage the reception, lounge and spa of the H O T E L area dedicated to tiles collections for commercial use.
A deep chromatic gallery made of 100x300 slabs complement the installations showing the tiles full color range and including technical infos.
Client | Kale Group Tradeshow | Cersaie 2016, Bologna IT – Creative Direction | Paolo Cesaretti Design Team | Paolo Cesaretti | Paola Danesi Visual Design | Claudia Astarita Styling | Fulvia Carmagnini – Contractor | La Bottega Area | 700 sqm – Photo | Luca Rotondo