Selfie Room, Au Pont Rouge

Hong Kong based architecture studio Cheungvogl has created an open exhibition retail space around a robotic system within the restoration of the 110 year old iconic department store, Au Pont Rouge in Saint Petersburg, Russia.
The addition of a spa and treatment concept extends the social hub experience of Au Pont Rouge. Inside the spa and treatment areas, one room is dedicated to self-reflection and the art of selfies. The “Selfie Room”, a testing and sample room, creates a stage for visitors to feel like performers, models and directors of the self-image at the same time.