“What of Art?
-It is a malady.
-The fashionable substitute for Belief.
-You are a skeptic.
-Never! Skepticism is the beginning of Faith.
-What are you?
-To define is to limit.” [Oscar Wilde, The Picture of Dorian Gray]
Together we found a place: it was an old slaughterhouse.
Nice! There were rails, carriages, columns and capitals.
“-It's perfect buddy! We can recover the iron and these old fashioned wood beams and after that we have to design an out of the box kind of furniture.
-Right. Maybe we can think to hang everything to the ceiling rails. So with the carriages we change the aspect of the shop every time.
-Yeah man! Everything should be movable: the dressing room, the mirror. Hey, by the way for the mirror I want a two faces mirror. Baudleaire said that a real dandy should aspire to be uninterruptedly sublime, he should live and sleep in front of a mirror.
-Right bro! Maybe we can imagine a dressing room as gold cage where locking up the dandy in front of a two faces mirror.
-Man you are crazy!
-Yes I am……
Sublime is a project that stems from the collaboration between Est platform and Nerd Srl an experienced firm in sustainable materials and technologies for furniture production. This incredible men's wear store is divided in two areas: the first one is dedicated to the exposition of clothes while the second, smaller, is a marvelous room for men's accessories. The first space is defined by a lattice of rails that restored the old soul of the slaughterhouse in renovated way, the second is characterized by a handmade wall-paper composed by a collage of portions that belong to a more than fifteen famous paintings ( from Botticelli till Brueghel). The cardboard furniture of the shop includes: a cash desk, a radial counter, a drop ceiling/chandelier (tailored for the accessories's room) and a cardboard wall. The main innovation consists of assembling components without any kind of glue and so in the possibility of a quick and economic substitution of any single components whenever these appear deteriorated or whenever there is a need to change the appearance of the objects ( for instance change colors , shape exc.).