McCann Worldgroup headquarters (Madrid)

McCann Worldgroup is a leading global advertising agency. As part of its Vision 2021 a radically collaborative way of working is being implemented.
MWG Madrid approached Studio Banana in order to support this transition, foster a novel workplace culture and design its new headquarters in the same spirit.
We embarked on an experimental co-design journey with MWG's creative and executive team and Studio Banana's team of architects, product and graphic designers, workplace strategists and communication experts.