When we visited Gaggenau for the first time, we found a big and lighted space, that had become small and dark because of the big quantity of objects and materials gathered together; giving a distorted impression of what actually had to be.
On the other hand, the double height hall allows a good relationship with the street, although its spatial feeling was mitigated by being treated the same way as the rest of the showroom.
Gaggenau wanted to transform the showroom into an experiences space where to know, experiment and enjoy its product (”Gaggenau Experience”). To achieve this objective, the showroom needed a much more lighted and polyvalent space.
To get all the objectives, our project was based on three strategies:
1.- We removed everything we thought unnecessary and the deck in the hall was reduced in half; just to gain greater feeling of space and luminosity. This reduced deck allowed us a double access from the hall and a much more important entrance into the showroom.
2.- We put all the electrical appliances around the perimeter of the showroom in order to get a big central space where we created three new areas: the “Showcooking” accommodating a large island with a bar of 5mx 1’40m; the “Experiences table” that creates place for 15 people to enjoy cooking and entertaining; and finally the “learning area”.
3.- We designed to make a real difference between the hall and the more technical area. On one hand, the connection between the busy street and the technical space, is carried through the lobby which we treat as a great lined oak showcase, creating a more friendly and relaxed space where the new iron staircase; a material that makes a nod to the origins of Gaggenau forgea; is treated as a sculptural element.
On the other hand, the technical area continues Gaggenau corporate line, highlighting the heritage Wall, a Black Forest wooden wall where the mythical oven “Oven EB388-110” is .
Differentiated lighting between the perimeter and the central, an automation system that can adapt to different lighting scenes also help to enjoy the new "Gaggenau experience."