Fendi Showroom Solari
Fendi’s new Headquarter in Milan had formerly been the seat of the Riva Calzoni steel plant and in more recent years of Arnaldo Pomodoro’s foundation for a decade.
It is a large industrial architecture where we organized offices, spaces for fashion shows, showrooms and warehouses.
On the ground-floor we recovered the old concrete floors hidden under layers of plastic coated paint and, to provide maximum flexibility of space, we designed the service and work areas as if they were free standing areas using black waxed metal walls that can easily be moved .
The long piers, overlooking and dividing the big expositive volume in two, were transformed into exhibition spaces and working areas.
At the first level a dozen glass display cases draw the visitor towards the dining area.
Along the path, which alternates transparent surfaces and metal mesh walls, there is a temporary exhibition of iconic pieces of the historical archives of the Roman Maison.
