"Walking in the sky" Cloud DCS - Offices, Show Room and Data Center

Digital industry is wildly expanding in China given 700 millions potential users and Guangzhou-based Cloud DCS (initials of Data Centers Services) is a major player in this industry. Italian architect Alberto Puchetti director of Hong Kong-based design company Arboit Limited got briefed in late 2013 to design a company headquarter inside an existing 20.000 sqm industrial building including offices, rooms containing thousands of servers’ racks, areas to meet clients and multimedia show rooms introducing company services and envisioning internet culture and history. Because of its abstract nature internet services rarely got to have a proper brand image. The purpose of this project is also to translate into a figurative language the reality of internet as a truly important agent of change in our life and society.