Fast Food Aid
This is the world's first supplement shop for fast foods.
We opened in Harajuku, Tokyo, for fast food lovers to cover the lacked nutritions of the last fast food you ate.
In exchange for your receipt from the last fast food joint, we give the supplement for free with professional advice about its nutrition value. If it’s pizza, we give 24 tablets. If it’s hamburger, we give 20 tablets.
Looks progressive supplement shop but the truth is it's an educational supplement shop. This shop doesn't looks the other pharmacy but the truth is it’s a educational supplement shop made by Dohtonbori, organic traditional fast food restaurant, aiming to educate about health, eating habit and nutrition.
In Harajuku where there are a lot of young people who have a bad eating habit, we opened this shop. Once they get in, they are surprised with the the supplements they have to intake and they understand how bad they're itching habit is.
Create the shop design and construction by coexisting street atmosphere and madness laboratory atmosphere.
To get attention of the target who don't care about nutrition in their daily eating habits. We create the street atmosphere, Harajuku have, and maddens laboratory atmosphere to express how serious our bad eating habit is. then our shop stand out in the street, they stop by and get into the store.
We symmetry set the supplements in line to make inorganic atmosphere like an aseptic room.
By using the fence for construction, we make naked withe concrete wall to an symbolic design element (and we cut the cost and schedule in a low budgets).
In the main counter, we use lustrous stainless. In a backside wall, we use clean white tiles. This leads to coexist the street atmosphere and cleanness.
