Elegant prosper is a high-end womenswear brand in Asia. The client had a desire for their stores to become more international and have a sense of Scandinavian simplicity.
After we had created their flagship store in Hangzhou, the concept was implemented in more than 500 of their retail spaces in Mainland China.
Hangzhou was an architectural project which required completely new multi-level floor planning and circulation including custom-made furniture design and material selection.
Our aim was to create a feeling of air, light and space. To achieve this we used bright materials such as Italian white marble stucco and light blonde wood, combined with concrete flooring.
Customers are welcomed by brand-identifying LED screens and by a sea of glass discs dripping from the ceiling, leading them inside the store and up to the higher floors.