Shadowplay - Proposal for Exhib-it! competition
Temporary pavilion for Florim showroom
The idea of the project is to abstract the maximum volume allowed by the competition brief. This will took form as a pavilion shaped as an empty solid drawn in its main lines: the space of this “box” is occupied by three elliptical cylinder where the selected photos are shown. These three floating shells, made of fabric, receive the guest and close him off to let him see the pictures. This particular way to show pictures has been chosen to put the audience in a private and intimate space, where it can see how Florim’s products have been used. The tubes used for the structure stand for the temporary nature of the installation and in the same time give a prominent role to a technology used in building sites. The edges of the box open towards the showroom and the shopwindows to let guests flow through this architectural object: in this way the audience make the installation live due to its movements and presence among the shells. The hanging cylinders, fixed to a steel cables net by sailing ropes, have a white canvas cladding where pictures are printed on. Between the fabric layers two LED strips light the volumes up abstracting them from the steel structure and transforming the installation, during night time, into a bright object that intrigues with its shapes.
