Bellissima. L'Italia dell'alta moda 1945-1968

The set-up designed by Migliore+Servetto Architects for the exhibit “Bellissima.
L’Italia dell’alta moda 1945-1968”, at Villa Reale in Monza, is characterized by a
lightly sign and by a rich dialogue with the historic environment.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

A delicate intervention intended to highlight the dual beauty: of the clothing and the textile materials on display, and the wonderful location, by opting for the identification of different areas through soft and singular narrative elements.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

Among these, there is a dynamic system of different layers that, raising from the ground such as graceful flying carpets and made up of light and colorful
membranes, define the various thematic areas. Above them, thin wireframes with micro-led emphasize the creations worn by the manikins.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

Inside each room the strong connection between art and fashion is highlighted by wide wall-mirrors that, whilst acting as real supports, also recall the idea of the mirror as a reflecting surface that multiplies the space. Each of these wall-mirrors present a graphic texture that recalls Gio Ponti’s drawings, and accommodate a selection of contemporary artworks that have inspired fashion designers.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

The fil rouge of the exhibition is the peculiar relationship created by the single
objects on display and their setting: wall-mirrors, paintings and ‘ flying carpets’,
establish a dialogue with the rooms of the Villa, alluding to and aiming to recreate ‘past’ atmospheres.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

The gallery located at the entrance provides visitors with an insight into the fashion trends of the years 1945-1968 through the expressive photographs taken by Federico Garolla.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

The exhibition’s path starts from here and runs anticlockwise along the rooms of Villa Reale, which are separated one another by an impressive hallway.
The hallway presents a special set-up: on a table of 40 mt. long textiles samples are arranged in order to recreate a designer’s studio. The table leads visitors towards the exit, and tells them about the history of Italian textile production.

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna

Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna
Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna
Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna
Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna
Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Sketch by Ico Migliore
Migliore+Servetto, Andrea Martiradonna · Bellissima. L'Italia dell'alta moda 1945-1968
Andrea Martiradonna
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