Aesop Berlin
Aesop recently opened its second Berlin
signature store, on Fasanenstraße in the
city’s West. Created in collaboration with
Snøhetta, the design for the 93-square
metre space was inspired by the
historical context of the neighbourhood.
Taking cues from several performing arts
institutions nearby, including Theater des
Westens and Berliner Schaubühne, the
interior subtly alludes to the trappings of
theatrical drama. This influence is first
evident in nine intermittently placed oak
pillars that ascend from openings in the
floor, appearing like steadfast dramatis
personae awaiting a protagonist’s
entrance to the stage. By day, they are
open to scrutiny, illuminated from above
and below to function as product display
cabinets for Aesop’s product ranges;
by night, they are closed, supporting
columns – an integral architectural
element. In this duality, they apply a fresh
approach to the traditional techniques of
carpentry and joinery.
The pillars’ considered positions are
intended to guide clients through the
space, with movement and interaction
directed by curiosity – inviting
investigation of their contents from one
to the next. Storage cabinets concealed
within the oak flooring further emphasise
the notion of the retail space as a
theatrical set; as does the open façade,
which frames the space and permits
onlookers a clear view.
Vintage fittings, including brass
handles on the cabinets and front door,
add textural variation and discreet
material accents.
Visitors can explore and select from
a complete range of skin, hair and body
care products, distinguished by botanical
and laboratory-generated ingredients of
the highest quality. The store’s trained
consultants are able to offer advice about
those best suited to individual needs.
