For the fourth time now the renowned label Roy Robson successfully presented itself at Panorama during Berlin Fashion Week, and once again COORDINATION Berlin designed the stand.
Previously developed bespoke presentation furniture such as reinforced steel tables and hanging frames was reused and lacquered to suit the new stand concept. Light plywood was introduced to the palette as a new natural material for floor and walls, and was also used to structure the space. Timber steps extended along the rear of the stand to form a stage for the exhibited collection. A large-scale white curtain draped in soft folds along one of the back walls added an element of visual lightness while two white metal mobiles moving gently overhead formed a playful accent.
A subtle gradient flowing across different materials and details was a recurring theme of the stand design, manifesting itself on the curtain and the lower part of the plywood walls. The wavy wood grain, the blue and white colours and also the flowing curtain fabric with its soft folds aroused associations with water, sea and freshness. Reduced decorative elements with Scandinavian details and modern furniture classics rounded off this calm minimal look.
Client: Roy Robson Fashion GmbH & Co. KG
Assignment: Idea and Design
Completion: 07 | 2014
Extent: 210 sqm
Design: Flip Sellin | Christian Skeide | Sonja Stadelmaier
Project Management: Christian Skeide
Team: Sonja Stadelmaier | Christian Skeide | Justyna Puchalska
Fit-out: Bontempo
Photos:Nava-Rapacchietta
