Brioni Boutiques Worldwide

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati

The men’s high fashion Italian brand, of group Kering , has entrusted to Park Associati the implementation of the new concept for the interior design of the international boutiques.
The distribution of the various product areas expresses in this space the classical division , designed by Park Associati to maximize the brand's products , and correspond to the expectations to welcome the customer in an elegant and linear space, in which the materials enhance their classic taste of a brand that was born in the city of Rome , the heart of European classicism.

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati

The new Brioni Concept Store worldwide, designed by Park Associati in collaboration with the creative director of Brioni , Brendan Mullane, declines the classic masculine elegance of the brand through a language , taking inspiration from the great masters of Italian design as Franco Albini , Gio Ponti, Carlo Scarpa Carlo Mollino , combines formal elegance and modernity.
It was deliberately chosen to use fewer materials as Travertino marble, 'cannucciato wood', Eramosa marble, with careful attention to detail in order to communicate a discreet luxury and precious.
In the VIP Room , the concept of elegance and exclusivity that characterizes the brand is emphasized by the presence of a lounge area fitted out with unique furniture aimed to the Su Misura. A large closet opens up to show all finishes and fabrics used for customizing clothes . The wooden ceiling is decorated with a series of glass lamps on ribbed design . The atmosphere is made even more exclusive by finishing that, even in continuity with the shop area , emphasize the craftsmanship of the work .
Park Associati realized the concept of all newly opened Brioni boutiques worldwide.

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati

Park Associati realized the concept of all newly opened Brioni boutiques worldwide: Rome, Frankfurt, Zurich, Hamburg, Munich, Berlin, Prague and Courchevel in Europe; New York, Palm Beach, Dallas, Las Vegas, Houston in the USA; Santo Domingo in the caribbian area, Beijing, Singapore, Bangkok, Macau, Seoul, Phnom Penh, Jeddah, Doha in Asia; Johannesbourg in South Afrika.

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati

Project

Park Associati
(Filippo Pagliani, Michele Rossi)


Design Team

Andros Atzeni, Alexia Caccavella, Alice Cuteri, Andrea Dalpasso, Guido Gazzaniga, Giacomo Geroldi, Irene Nocerino, Leonardo Porciani, Elisa Taddei, Davide Viganò, Marinella Ferrari, Fabio Calciati (rendering)


Lighting Design

Metis Lighting, Milano

Marinella Patetta

Daniela Tava

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati

Locations and Project teams

Alte Rothofstrasse 9, Frankfurt am Main, Germany - 2013

Davide Viganò (project architect), Alexia Caccavella, Alice Cuteri, Giacomo Geroldi


Sankt Peterstraße 11, Zürich, Switzerland - 2014

Davide Viganò (project architect), Giacomo Geroldi


Neuer Wall 84, Hamburg, Germany - 2014

Davide Viganò (project architect), Giacomo Geroldi


Maximilianstrasse 15, Munich, Germany - 2014

Andros Atzeni (project architect), Alice Cuteri


Kadewe, Tauentzienstraße 21-24, Berlin, Germany - 2014

Andros Atzeni (project architect), Alice Cuteri


Espace Diamant, Courchevel 1850, France - 2013

Andrea Dalpasso (project architect), Guido Gazzaniga


Bergdorf Goodman, 730 5th Avenue #2, New York, USA -2013

Davide Viganò (project architect), Alice Cuteri


251 Worth Avenue, Palm Beach, USA - 2013

Davide Viganò (project architect), Guido Gazzaniga


Marina Bay Sands, Singapore - 2013

Andrea Dalpasso (project architect), Guido Gazzaniga, Giacomo Geroldi


Gaysorn Mall, Bangkok, Thailand - 2013

Andrea Dalpasso (project architect), Irene Nocerino, Guido Gazzaniga


Venetian Mall, Grand Canal Shop, Macau, China - 2013

Andros Atzeni (project architect), Leonardo Porciani


Shop M2014, Shin Kong Place 87, Jianguo Road, Chaoyang District,
Beijing, China - 2014

Andrea Dalpasso (project architect), Irene Nocerino


Lagoona Mall, Doha, Qatar - 2014

Andrea Dalpasso (project architect), Guido Gazzaniga


Blue Mall, Santo Domingo, Repubblica Dominicana - 2013

Andrea Dalpasso (project architect), Irene Nocerino


Brioni Johannesburg, Southafrikan Republic - 2014

Davide Viganò (project architect), Giacomo Geroldi

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati

Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati
Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati
Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati
Park Associati, Andrea Martiradonna · Brioni Boutiques Worldwide
Park Associati
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