Inspiration for the design of this multi-brand boutique came from the way Indo-Islamic art and architecture use repetition of geometric forms to achieve intricate decorative patterns. Echoing the famous dome of the Taj Mahal and other landmarks of the Mughal period, a stylised hourglass form is repeated, building a texture and rhythm reminiscent of traditional patterns but made modern in its application, simplicity and materiality. A module based on this simple geometry is the building block from which all of the interior walls emerge, both an architectural feature in their own right as well as the primary means of display.
The modules can be configured in multiple ways: mirrored; inset with video screens; fitted with shelves or hooks; hinged with doors for storage; glazed as vitrines for jewellery and other more precious items. Moulded of translucent natural fibreglass, each unit is internally lit with dimmable, adjustable LED's, allowing VM teams to adjust the intensity of light and easily create zones and themes within the store.
The hourglass shape is repeated in the clusters of freestanding display units, also in natural fibreglass. Fixed into hidden sockets at the intersection of large quartz floor tiles, discreet stainless steel garment rails are placed within a grid angled at 45 degrees from the perimeter walls. This arrangement permits complete flexibility in the positioning of the rails, allowing the customer's journey through the space to be directed.