This new flagship boutique captures the mood of Miami’s Design District, taking as inspiration the streamlined, rhythmic patterns of the Art Deco style for which the city is famous.
Circular forms repeat throughout, particularly in the treatment of the walls which are covered in a graduated pattern of circles in ‘haute relief’, slightly raised from the background, echoing the textured, Art Deco render of the local buildings. Puncturing these walls are clusters of variably sized fibreglass boxes painted translucent white, specially made for the display of handbags and other accessories. Round tiered shoe displays in stainless steel are scattered around the space, along with round leather stools, modular seating and circular rugs, breaking up the expanse of polished concrete floor.
Appearing to float on minimal supports, a stainless steel rail undulates around the perimeter, inside of which stainless steel trees fan out. Clusters of mannequins hang from the ceiling, as if suspended in space. Elongated cylindrical fitting rooms are tucked discretely behind the display walls, concealing the stock and cash and wrap areas.
Simple glazing forms two of the exterior walls, making the façade appear wide open, capitalising on the bright, sunny climate and giving the space a feeling of airy lightness.