Giolitti is the most important hand made ice-cream producer in Rome and in Italy in general.
The operation is focused to the internationalization of a firm without loosing characteristic of the tradition.
The Main idea of the front shop is to give an interpretation of the public space. Our architecture shows the will to communicate with the exterior. There are no boundaries between the square and the little retail shop.
A glass mirrored wall on the interior backspace project the movement of the people inside the shop. And the front table is in contact with public outside. The façade offer a changing system of illumination related with colors of the “ gelato” .
How Giolitti could modify and interact with users in order to form a dynamic relation between architecture and Public Square? This front shop, the first outside Rome and Italy, would represent an Italian traditional way to live the street and the public space. It is a social constant changing event.
