OSWALD MATHIAS UNGERS
DESIGNING AND THINKING IN IMAGES, METAPHORS AND ANALOGIES
Images are central to our culture, but they now seem devoid of meaning. This is why I think it is very important to re-read this essay, in order to understand why they imprint themselves so deeply in our memory, so much so that they are used again and again over time, but for different purposes.
Images help to shape our imagination.
Ungers’ theory opposes the functionalism of the period and is relevant to our time: visual knowledge is one of the many means of seeing and becoming familiar with the world. Theory as a reading of reality and the attribution of meaning, and architecture as the tool for interpreting this particular theory.
In actual fact, Ungers suggests using different tools, like metaphors and analogies, to conceive and design projects, giving knowledge a sensory aspect and proposing diversity as a design tool; teaching us that knowledge is oblique and revealing connections that cannot be made through direct observation.