Lascialascia have followed the Project for Youki, the new brand of bags that distinguishes itself with a radical chic design.
This new brand launches its new line: customizable bags, basic shapes, refined details.
This is the first flagship store that comes with simplified forms and basic materials such as wood. The design of the store, nordic and minimalist, has been chosen to approach the combinations of different and unexpected materials used for the bags.
Youki Design and Youki Maison are two sides of the same coin both born under Youki Group. Youki Design offers modular and multifunctional bags (backpacks convertible into shoulder bags, hand bags that turn into mini backpacks), always marked by a minimalist geometry and fresh style. Youki Maison is the high-end line, made of genuine top quality Italian leather, that combines classic shapes with innovative design, to create an elegant and exclusive product.
The display walls are designed to give greater prominence to the products.
The colors of the bags come alive thanks to the study of the lighting system and the geometry of the wooden supports, which, thanks to the modular system can move within the space creating different forms of aggregation..
