Alysi opens its first Milan showroom, in Via Tortona 35, designed by Studiopepe, a highly innovative interior design and creative consultancy firm. The industrial atmosphere of the location was purposely maintained, reinterpreted by Studiopepe in a contemporary, feminine key, in harmony with the refined spirit of this Made in Italy brand.
The 240-sq.m space develops over three floors and is designed to give pride of place to the collections. A mix of femininity, graphic lines, chromatic accents and soft tones enhance the reading of Alysi’s collections without overwhelming them. Bolder colours for details and accessories are added to a background palette of neutral tones and pink. The choice of materials plays with contrasts: linoleum is tied into painted areas that, like irregularly-shaped drapes, fall from the walls and spill over onto the floors; then there is the neon – lines of light that fill the space and showcase the clothing – which creates a diffused and delicate light; tubular metal painted with matte colours frame the space and surround the collections.
A Milan setting that fully embodies Alysi’s style: “For the brand this is another fundamental step forward on our path towards the growth and strengthening of our brand identity," states Federico Impiombato, managing director.