Is Time today's new luxury? This is the question the Matteo Ferrari and Ciszak Dalmas team have tried to answer when designing Ambrosia - of the Yusty group - the new multi-brand woman fashion shop at 21 Claudio Coello, in central Madrid.
And Time has been the spirit of the answer: materialized within a space of 160 square meters, divided into two large rooms, one behind the other.
In the first room, adjacent to the entrance, the flexibility of the space and its exhibition elements allow a free composition in the plant, creating an imaginary connection between the displayed products, combining them in harmony within a scenery shining under natural light.
The old walls have been cleaned but they maintain in some sections the original finish, saving the history behind them. The lightness of the display furniture is balanced with the heaviness of the box, a block made of the exotic Onix stone that enjoys breaking the seriousness of the walnut wood.
Proceeding to the second room, the open and flexible spirit of the first one changes into a suddenly intimate and cozy space, under dim and delicate lights, inviting a slower visit and a different sensory scale. The touch is soft, at times made of velvet, the view is pampered by pastel colors and games of shadows.
The tour ends into a large changing room, a personalized attention area that invites you to find your own identity. Imagined as the heart of the experience, this room rescues its protagonism and invites us to reflect on the main concept of space, the time we dedicate to ourselves as one of the most valuable elements of our times.