Milano Design Week. This is Knoll Pavilion + Celebrating Bertoia Exhibition
For the 54th edition of the Salone Internazionale del Mobile, OMA, with Petra Blaisse-Inside/Outside, collaborated with furniture manufacturer Knoll, designing This is Knoll-pavilion and an exhibition celebrating the 100th birthday of Harry Bertoia.
The pavilion at the Salone displays several of Knoll’s most iconic pieces combined with a selection of more recent products. Divided into six large zones, with the previous Tools for Life collaboration at the center, the design leads the visitor through a carefully choreographed path, from past to present and from interior to exterior. The overall layout was composed together with Inside/Outside, focusing on the use of color in order to create a diverse set of atmos- pheres, and using as oor pattern the Monotype #75 drawing by Harry Bertoia.
The reference to Bertoia alludes to OMA’s and Inside/Outside’s installation at FuoriSalone which is conceived to cel- ebrate the designer’s centennial. From the 14th until the 19th of April, an in-depth retrospective titled “Celebrate Harry Bertoia” takes place within the installation, presenting to the audience the wide variety of his work. In like manner, the oor pattern is based on Bertoia’s Monotype drawings, indicating an alternating sequence of areas set aside for audio- visual material, for the display of never before exhibited work and for its contemporary re-interpretation.
