The New Classic, MAX&Co.
“The shiny landscape of an imaginary journey between clichés of classicism
and a contemporary kaleidoscope".
Studiopepe investigates the reminiscence of classicism for the new setup of
MAX&Co flagship store in Milan. The aim is to recreate an ideal path where
classic shapes and ruins are staged in a metaphorical modern museum. For
this reason the exhibition is called The New Classic.