Labics concept for the 400 sqm Elica Stand at FTK 2016 is based and originates from the two key concepts of Elica’s company structure: being international and high-tech, are portrayed and gathered together in the idea of individuals working in Elica all around the world.
Are these people who makes Elica an international and high-tech hub, thanks to their passion, groundbreaking research and ability to experiment new things and new ways.
Elica's stand has two souls mirrored inside and outside the structure.
On the outside the focus is on people: the 2500 Elica employees' photographs are covering the stand walls, floors and roof to convey the company's international and multicultural character and its ability to cherish every single employee's uniqueness and priceless contribution.
On the inside, which 'replicates' the world as imagined by R. Buckminster Fuller in his Dymaxion Map, the latest products are showcased through an itinerary that offers both an extraordinary imaginative and sensory/sensorial experience to visitors. A series of video installations entitled 'La Cucina delle Meraviglie' - produced by Bizef Produzione srl: Art Director, Giancarlo Soldi – Video Artist, Elena Chiesa – Executive Producer, Francesca Tomassini - go with the exhibits displayed and assist viewers in overcoming their perception of a cooker hood as a mere functional tool.
The hood’s technical specifications become instrumental to a different perception by the end-users and lead them into a different world where they can enjoy and exploit it as an intelligent, performing and sensitive but not too 'intrusive' piece of kitchen equipment.
So, a fantastic world results from the smoke produced by cooking food and come to stand for the variety of cultures in the world to highlight once more the multicultural and universal value of the Elica's products.
The pavilion is divided in four macro-areas: a visitors welcome and meeting point, the actual exhibition area, which is the exhibition true heart and where Elica's products become alive; a catering services area and a service area provided with a kitchen, a wardrobe, meeting and utilities rooms.
