Brioni Boutiques Worldwide
The men’s high fashion Italian brand, of group Kering , has entrusted to Park Associati the implementation of the new concept for the interior design of the international boutiques.
The distribution of the various product areas expresses in this space the classical division , designed by Park Associati to maximize the brand's products , and correspond to the expectations to welcome the customer in an elegant and linear space, in which the materials enhance their classic taste of a brand that was born in the city of Rome , the heart of European classicism.
The new Brioni Concept Store worldwide, designed by Park Associati in collaboration with the creative director of Brioni , Brendan Mullane, declines the classic masculine elegance of the brand through a language , taking inspiration from the great masters of Italian design as Franco Albini , Gio Ponti, Carlo Scarpa Carlo Mollino , combines formal elegance and modernity.
It was deliberately chosen to use fewer materials as Travertino marble, 'cannucciato wood', Eramosa marble, with careful attention to detail in order to communicate a discreet luxury and precious.
In the VIP Room , the concept of elegance and exclusivity that characterizes the brand is emphasized by the presence of a lounge area fitted out with unique furniture aimed to the Su Misura. A large closet opens up to show all finishes and fabrics used for customizing clothes . The wooden ceiling is decorated with a series of glass lamps on ribbed design . The atmosphere is made even more exclusive by finishing that, even in continuity with the shop area , emphasize the craftsmanship of the work .
Park Associati realized the concept of all newly opened Brioni boutiques worldwide.
Park Associati realized the concept of all newly opened Brioni boutiques worldwide: Rome, Frankfurt, Zurich, Hamburg, Munich, Berlin, Prague and Courchevel in Europe; New York, Palm Beach, Dallas, Las Vegas, Houston in the USA; Santo Domingo in the caribbian area, Beijing, Singapore, Bangkok, Macau, Seoul, Phnom Penh, Jeddah, Doha in Asia; Johannesbourg in South Afrika.
Project
Park Associati
(Filippo Pagliani, Michele Rossi)
Design Team
Andros Atzeni, Alexia Caccavella, Alice Cuteri, Andrea Dalpasso, Guido Gazzaniga, Giacomo Geroldi, Irene Nocerino, Leonardo Porciani, Elisa Taddei, Davide Viganò, Marinella Ferrari, Fabio Calciati (rendering)
Lighting Design
Metis Lighting, Milano
Marinella Patetta
Daniela Tava
Locations and Project teams
Alte Rothofstrasse 9, Frankfurt am Main, Germany - 2013
Davide Viganò (project architect), Alexia Caccavella, Alice Cuteri, Giacomo Geroldi
Sankt Peterstraße 11, Zürich, Switzerland - 2014
Davide Viganò (project architect), Giacomo Geroldi
Neuer Wall 84, Hamburg, Germany - 2014
Davide Viganò (project architect), Giacomo Geroldi
Maximilianstrasse 15, Munich, Germany - 2014
Andros Atzeni (project architect), Alice Cuteri
Kadewe, Tauentzienstraße 21-24, Berlin, Germany - 2014
Andros Atzeni (project architect), Alice Cuteri
Espace Diamant, Courchevel 1850, France - 2013
Andrea Dalpasso (project architect), Guido Gazzaniga
Bergdorf Goodman, 730 5th Avenue #2, New York, USA -2013
Davide Viganò (project architect), Alice Cuteri
251 Worth Avenue, Palm Beach, USA - 2013
Davide Viganò (project architect), Guido Gazzaniga
Marina Bay Sands, Singapore - 2013
Andrea Dalpasso (project architect), Guido Gazzaniga, Giacomo Geroldi
Gaysorn Mall, Bangkok, Thailand - 2013
Andrea Dalpasso (project architect), Irene Nocerino, Guido Gazzaniga
Venetian Mall, Grand Canal Shop, Macau, China - 2013
Andros Atzeni (project architect), Leonardo Porciani
Shop M2014, Shin Kong Place 87, Jianguo Road, Chaoyang District,
Beijing, China - 2014
Andrea Dalpasso (project architect), Irene Nocerino
Lagoona Mall, Doha, Qatar - 2014
Andrea Dalpasso (project architect), Guido Gazzaniga
Blue Mall, Santo Domingo, Repubblica Dominicana - 2013
Andrea Dalpasso (project architect), Irene Nocerino
Brioni Johannesburg, Southafrikan Republic - 2014
Davide Viganò (project architect), Giacomo Geroldi
