Álvaro Siza Vieira, Carlos Castanheira, Fernando Guerra / FG+SG · Amore Pacific Campus II

Fernando Guerra / FG+SG

Amore Pacific is a brand of cosmetics, products used in industrial quantities by oriental women to enhance their beauty, hide imperfections or to deepen the whiteness of their skin, a sign of nobility and beauty, like the gaja (The Portuguese word from which the Japanese word “geisha” originates) whose white features, charm and musical sensibility turned her into an object of cult and desire.