Aimer Lingerie Factory
When Aimer first approached Crossboundaries in 2004, it requested a factory compound of 14000 sqm gross floor area that could house conventional storage, manufacturing, and a 300-people dormitory by individual functions. However, as Aimer grew rapidly in China, the leadership quickly foresaw the importance to upgrade its operation shifting from a production-focused business to a genuine fashion brand. In order to reinforce its brand image and adapt to a maturing economy, Crossboundaries was asked to add a Research and Development office, a 23000sqm distribution center as well as spaces to showcase its products.
Photo by Xia Zhi, Yang Chao Ying